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Ensuring Legal Compliance with Sales & Supply of Alcohol Act 2012 in Alcohol Delivery

A Guide for Liquor Shops
As online alcohol sales continue to rise, liquor shops are increasingly turning to third-party services like Uber, taxis, and courier services for deliveries. However, the “Sale and Supply of Alcohol Act 2012” requires strict adherence to rules, such as verifying that recipients are over 18 and ensuring alcohol is not delivered to minors and intoxicated individuals. Even though deliveries are outsourced, liquor shops are still responsible for ensuring compliance. So, how can shops make sure unlicensed services follow these legal requirements?

Challenges with Using Uber, Taxis, or General Courier Services

Using general delivery services for alcohol presents several significant challenges:

-Lack of Expertise:

Uber, taxis, and courier drivers are not trained in the specific regulations of alcohol delivery. This lack of experience can lead to serious issues, such as failing to verify the recipient’s age or illegal delivery of alcohol to minors.

-Potential Legal Breach:

Drivers may sometimes leave alcohol at the door and consider it as a cost to return it to liquor shops, if no one is home, which can lead to breaches of the law if a minor later takes the alcohol. This practice, while common for general deliveries, is unacceptable for alcohol and poses a legal risk

- Difficulty with Formal Agreements:

While liquor shops can attempt to establish agreements with these services, ensuring compliance across a large pool of drivers who lack focus on alcohol delivery is challenging.

-Impractical Training and Auditing:

Training and auditing every driver to ensure they follow ID verification procedures and alcohol laws is not feasible, Most of these services use independent contractors, making consistent oversight difficult and costly.

- High Costs for Technological Solutions:

Implementing expensive technology, such as ID verification apps, can be financially burdensome, especially when applied to a large, non-specialized delivery network.


- Recommendation: Specialized Alcohol Delivery Services

Given these challenges, the most efficient and cost-effective solution for liquor shops is to partner with specialized alcohol delivery services. These services are crucial for ensuring legal compliance without the added burden of training or implementing costly solutions.

Why Specialized Services?

Expertise:

Specialized delivery services specifically for alcohol delivery understand the importance of verifying IDs, refusing delivery to intoxicated persons, and preventing alcohol from reaching minors.  

Legal Compliance:

These services are fully aware of the legal requirements under the Sale and Supply of Alcohol Act 2012 and have systems in place to ensure every delivery is compliant.

Prevention of Doorstep Issues:

Specialized alcohol couriers are less likely to leave alcohol unattended at the door, reducing the risk of minors accessing it and breaching the law.

Cost-Effective: Since specialized alcohol couriers already have the necessary training and processes, they offer an affordable solution compared to the expense of training general delivery drivers or investing in technology.


By using specialized alcohol delivery services, liquor shops can ensure legal compliance, avoid penalties, and prevent logistical and legal risks without the added burden of training or implementing costly solutions.